This post outlines the psychological aspects and design considerations that make up a successful landing page. If most of your customers are coming to your website on a mobile device, you’ll want to optimize your landing pages for a great mobile experience. Or, if you learn that your shoppers prefer desktop, you’ll be better equipped to build a landing page that enhances the desktop experience. Much like your copy should be on brand, so should imagery, fonts, and colors.
Communicate the benefits of completing the landing page to the website visitor.
A form using the Breadcrumb Technique separates form fields into at least two progressive stages rather than placing them all on one single form. For example, KlientBoost’s “free marketing plan” form includes four forms with multiple fields (pictured below). Oh, and don’t forget—if you suffer from The Iceberg Effect, your traffic splits won’t matter.
Everything You Need to Know About Landing Page Design
While you might have more room for creativity with landing page design, it’s still important to provide a synonymous brand experience across all touchpoints. What’s great about this landing page design is the use of white space. Instead of leaving the section above the subheading blank, ConvertKit’s designer added handwritten notes to the visitor. It’s a smart use of microcopy—and a piece of design inspiration—that can help landing page visitors get a sense of the brand’s personality. Tabs’ ingredients page is a masterclass in how to incorporate social proof into your landing page design.
Product landing page examples
A customer not receiving a promised reward will likely end up with a poor impression of your business. Along with poor contrast, font size is a common complaint among users. Therefore, you’ll want to pay attention to the fonts you include in your content, as well as your CTAs. To ensure that there’s enough contrast between your colors, try viewing your landing page in grayscale.
Multivariate testing
Digital products can be high-ticket; people will need lots of information before they commit to a larger purchase. Creator Ali Abdaal has designed the ideal landing page for this—one that delivers need-to-know information in a way that isn’t overwhelming to visitors. CTAs, as a core landing page metric, should be simple - typically, they’re just 2 words - but they need to clearly communicate value. Create a CTA button in a contrasting color and place it in a highly visible location, such as directly below the main header of your landing page.
Wavehuggers (Agency: Everett Andrew Marketing)
Smartly, landing pages are a big part of their campaign strategy. The example, for instance, promotes in-home eyelash extensions in clever ways. Athabasca University pioneered distance education in Canada in the 1970s.
What is a landing page? - Browser Media
What is a landing page?.
Posted: Wed, 24 Apr 2024 11:27:07 GMT [source]
Roomeze (Agency: Snap Listings)
Since the only link you really want your visitors to click on is your CTA, a landing page is not the place to include links to other pages of your site. If a link doesn’t directly take people to a place they’ll convert, it doesn’t belong there. Research has shown that people’s eyes tend to move around websites in an F or Z-shaped pattern. To maximize the effectiveness of your landing page design, try to take these patterns into account. Your visuals, like your choice of color, must attract and engage your visitors. Even if your offering is highly technical, such as software, you’ll need to find a way to represent it visually.
You need to regularly do checkups to see what's working on your landing page. Play with neutral colors, contrast, white space, and directional cues to make your CTA pop. You can even use customized fonts with Elementor, so your landing page will be legible but still on-brand. You’ll often find that the ‘hero section’ is placed above the fold.
The Quick Guide to LinkedIn Marketing Strategy: 9 Best Practices for 2024
The key difference in Playdate’s case is that it feels more like a conversation and less like a sales letter. The page uses cool visuals, important stats, and key features to highlight how great Hubstaff is. What I especially love is focusing on the benefits, not only the features. I mean, don’t get me wrong — they're all high-quality — but Apple has the most beautiful look. You can also see the latest Lamborghini news right on the main page, keeping enthusiasts informed and engaged. But not luxury like kitsch and tastelessness, but luxury like elegance and timeless sophistication.
Furthermore, Instapage handles AI content A/B testing for multiple ad groups and audiences. You can then customize your landing pages through Instapage’s pixel-perfect drag-and-drop builder. The platform also offers a keyword extractor and generator, which automatically identifies relevant keywords within a specific text and suggest related search terms. You can use it to generate landing page content, product descriptions, SEO meta titles/descriptions, ad copy, and much more. Simply explain what you want to achieve and what your landing page should include, and Chat GPT will provide suggestions. Scranton-based online college, Penn Foster, faced a challenge with their underperforming paid advertising campaigns.
How To Create An Effective Landing Page - Forbes
How To Create An Effective Landing Page.
Posted: Thu, 01 Feb 2024 08:00:00 GMT [source]
First, you need to click the headline so that you can see its contents on the left of the screen, where you can edit it to match your ad. You need to click the button labeled ‘+ Add New Landing Page’ to get started. Upon activation, you’ll see a welcome screen where you can enter your license key.
Earning trust is an important area where social proof comes into play. You might gather screenshots of positive discussions about your offerings to include in your landing page copy. You may also want to understand flat design, in order to keep your landing page minimal but still functional. Flat design uses safe, simple typography, grid-based layouts, and an intuitive interface.
This can be a customer testimonial, number of customers, big name businesses that use your product, or all three. The main goal of your sales page headline is to grab someone’s attention with a CLEAR benefit. If your headline and subheadline are strong, the majority of your conversions will come via this form. But with a landing page, there’s usually ONE goal and ONE consistent CTA.
The visual elements of a landing page play a key role in driving conversion and user interaction. Finally, make your call to action—the message you add to a button or hyperlinked text on your landing pages—obvious and clear. It should convey, in no more than three words, exactly what you want people to do.
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